Projects

Flormar

Overview

Operating across 70+ countries worldwide, Flormar is a cosmetics brand that grasps the attention of a younger generation offering quality products with affordable prices.

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Services & Scope

UX Research & Strategy
Experience Design
Visual Design
Art Direction
Style Guide
Content Guidelines
Front-end Development
Creative Coding

Website
Mobile App
E-commerce
Design System
Web AR
Mini Game

Challenge

We teamed up with Flormar as the brand was undergoing a radical renewal process. Our goal was to design the new presence of the brand online, Reestablish the e-commerce experience both on web and native application platforms. Make the brand appeal to the younger Z-Gen.

Our Approach

We started by researching the field to come up with key visual elements to make the brand stand-out from the competition. We came up with guidelines for product visuals. To appeal to the younger audience we designed every detail of the experience in a way that mimics the trendy social platforms that the audience feel connected to.

We crafted the brands first e-commerce enabled mobile application. Using React Native to ensure an agility together with precision and most importantly user-friendliness. By adding features such as social feed, AI assistant and a loyalty program, we made the app more appealing to users.

To empower the brand presence, we made a few AR, Mini Game and Interactive experiences create an emotional touch and have the users talking and sharing the experience.