Eczacıbaşı is Turkey’s prominent industrial group with 42 companies and 10000+ employees. They are also well known across the global market. The group’s brand Unibaby is dedicated to mothers and their babies, providing a wide range of products with focus on health and purity.
While we have previously worked with Eczacıbaşı on different projects, Unibaby was extremely crucial because this was going to be the first time Unibaby launched an e-commerce platform.
By maintaining the balance between an e-commerce website and an informative platform for mothers, we created a hybrid ecosystem for Unibaby. Across the entire design, we remained loyal to the brand identity and favoured mobile browsing. As a result, Unibaby turned out to be a multi-purpose website which mothers can both learn and make purchases. It also pioneered technical features like FMCG subscription modules.
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