Digital experience design studio

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B&T B&T

B&T

Overview

B&T Design is Turkey's leading furniture manufacturer that focuses on creativity and modern designs. They export their products to more than 45 different countries and work with brands such as Google, Microsoft, Mercedes-Benz and more.

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Services & Scope

  • UX Research & Strategy
  • Experience Design
  • Visual Design
  • Art Direction
  • Creative Direction
  • Style Guide
  • Website
  • Branding
  • Design System

Challenge

B&T provides a wide range of modular products that can come in different materials and combinations. One important task was to draw to the customers a clear picture of all the possibilities that B&T can provide while avoiding complication.

Our Approach

We provided B&T Design a wide range of services all the way from branding, corporate identity, user flow, wireframes, UI design, product image guides and more. By providing them a minimal layout to avoid unnecessary cluster, we ensured a smooth and interactive user journey. We also worked on bringing B&T Design's perspective on their product design to their website design.

The new B&T Design platform provided product and project based categories for better navigation whereas panels that were more established and preferred by users were kept but modernised in the best way possible.

Results

  • Increased lead generation through the website
  • The user experience was approved via customer survey
Accolades
  • 1st, Industrial

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