Endless Coffee. Whenever you want. Wherever you want. Frink is the first and only coffee subscription application.VIEW PROJECT
Services & Scope
- UX Research & Strategy
- Experience Design
- Visual Design
- Art Direction
- Creative Direction
- Style Guide
- Content Guidelines
- Front-end Development
- Mobile App
- Design System
The challenge was to create a full corporate identity and branding materials for the new startup. The logo needed to be illustrative of the main value proposition and in the same time expandable to include future added services.
As about the application and the website the task was to introduce a brand new kind of service that has no example in the market. For this this the experience should include as minimum friction as possible throughout the journey.
The logo and the visual materials were designed to represent a continuous "somehow infinite" supply of coffee. Which is the main value that Frink offers to its members.
Brand color palette was selected carefully to create a unique distinctive combination of colors that build for brand association in the long term.
The Mobile application was designed in an unusual layout to make it more fun to use and very easy to customize your perfect cup of coffee.
The website was designed to draw the attention of the visitor and motivate her to keep on scrolling down to learn more about the brand and what services and values it offers.
- Upon testing the application with real-life users the flow required minor changes and received great reviews
- 2nd, Microsite
- 3rd, Mobile App - Service