Digital experience design studio

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Uni Baby Uni Baby

Uni Baby


Eczacıbaşı is Turkey’s prominent industrial group with 42 companies and 10000+ employees. They are also well known across the global market. The group’s brand Uni Baby is dedicated to mothers and their babies, providing a wide range of products with focus on health and purity.


Services & Scope

  • UX Research & Strategy
  • Experience Design
  • Visual Design
  • Art Direction
  • Style Guide
  • Website
  • E-commerce


While we have previously worked with Eczacıbaşı on different projects, Uni Baby was extremely crucial because this was going to be the first time Uni Baby launched an e-commerce platform.

Our Approach

By maintaining the balance between an e-commerce website and an informative platform for mothers, we created a hybrid ecosystem for Uni Baby. Across the entire design, we remained loyal to the brand identity and favoured mobile browsing. As a result, Uni Baby turned out to be a multi-purpose website which mothers can both learn and make purchases. It also pioneered technical features like FMCG subscription modules.


  • Established Uni Baby's first e-commerce
  • Increased website browsing times several folds
  • 2nd, Retail
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