Eczacıbaşı is Turkey’s prominent industrial group with 42 companies and 10000+ employees. They are also well known across the global market. The group’s brand Uni Baby is dedicated to mothers and their babies, providing a wide range of products with focus on health and purity.VIEW PROJECT
Services & Scope
- UX Research & Strategy
- Experience Design
- Visual Design
- Art Direction
- Style Guide
While we have previously worked with Eczacıbaşı on different projects, Uni Baby was extremely crucial because this was going to be the first time Uni Baby launched an e-commerce platform.
By maintaining the balance between an e-commerce website and an informative platform for mothers, we created a hybrid ecosystem for Uni Baby. Across the entire design, we remained loyal to the brand identity and favoured mobile browsing. As a result, Uni Baby turned out to be a multi-purpose website which mothers can both learn and make purchases. It also pioneered technical features like FMCG subscription modules.
- Established Uni Baby's first e-commerce
- Increased website browsing times several folds
- 2nd, Retail