Digital experience design studio

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Projects
BJK Kartal Yuvası BJK Kartal Yuvası

BJK Kartal Yuvası

Overview

Made for the fans by fans. Personalised jersey module that works just as smoothly on mobile as it does on desktop.

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Services & Scope

  • UX Research & Strategy
  • Experience Design
  • Visual Design
  • Art Direction
  • Style Guide
  • Content Guidelines
  • Website
  • E-commerce
  • Design System

Challenge

When your customers are also fans of the brand having extra emotional connection they critique every detail in the experience with a more personal emotional drive. Besides general usability best practices it was important to enrich the overall experience with certain elements of delight special for the fans.

Our Approach

The brand new “Kartal Yuvası” features not only category based landing pages to improve the overall exclusivity of each product but also a top of the line personalised jersey module that works just as smoothly on mobile as it does on desktop. Product details now offer much more and gives an in-depth, more sophisticated feel. Overall, the user journey and the purchase funnel was designed to favour smoothness.

Results

  • Doubled mobile conversions
  • Boosted sales across the board
Accolades
  • 1st, Sports
  • 3rd, E-commerce

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