Digital experience design studio

01 / 01
Nike Nike



An interactive, playful video experience promoting Nike Women Summer Styles.


Services & Scope

  • Experience Design
  • Visual Design
  • Art Direction
  • Creative Direction
  • Front-end Development
  • Technical Consulting
  • Creative Coding
  • Website
  • Interactive Experience


Over the years we were tasked by Nike team to create several interactive experiences including shop-in-shop pages, promotional website, product customization tool and in-store touch screen.

For this experience we had to come up with a creative way to promote summer collection of Nike women sportswear. A lookbook with parallax flow of static visuals was not what is needed. The experience was planned for desktop, mobile and big touch-screens displayed at the annual Nike Run Istanbul event.

Our Approach

We came up with the idea of creating a playful video experience where users have the control of the flow and next steps of the experience.

Also users are prompted to help the character on the screen to complete her workout. The products that appear on the model are all shopable an all the scenes can turn into motivational cards that can be shared on social media.


  • Most of the products were out of stock in only few days
  • The experience was selected as benchmark and mentioned widely
  • It is our project that won largest number of awards
  • FWA of The Day
  • Official Nominee
  • Site Of The Day
  • Featured Project
  • Website Of The Day
  • Site Of The Day
  • Site Of The Month
  • Gold Winner
  • Award of Excellence
  • 1st, E-commerce
  • 1st, Lifestyle
  • 2nd, Microsite
  • 3rd, Social Media Campaign

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