Sneaks Up, offers sneakers and sportswear that complement a lifestyle inspired by the street basketball culture.VIEW PROJECT
Services & Scope
- UX Research & Strategy
- Experience Design
- Visual Design
- Art Direction
- Style Guide
- Design System
We were tasked to design a delightful experience for a young audience of sneaker lovers. A website that complements the stylish street basketball inspired products while keeping up with aggressive e-Commerce KPI's.
We renewed the online store with a distinctive design that is enriched with micro animations and stylish touches to reflect the brand spirit. Big areas of powerful images was used to convey to the customer the essence of the products. Considering the single hand usage of the website we aimed to keep all important action points within the thumb-zone area.
To complement the overall customer experience we teamed up with Nike Türkiye to create an in-store digital experience for the brand that is fully integrated with the ecommerce system.
- Customers are spending more time on the website
- Increased online sales
- 2nd, E-commerce