Digital experience design studio

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Projects
Flormar Flormar

Flormar

Overview

Operating across 70+ countries worldwide, Flormar is a cosmetics brand that grasps the attention of a younger generation offering quality products with affordable prices.

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Services & Scope

  • UX Research & Strategy
  • Experience Design
  • Visual Design
  • Art Direction
  • Style Guide
  • Content Guidelines
  • Front-end Development
  • Creative Coding
  • Website
  • Mobile App
  • E-commerce
  • Design System
  • Web AR
  • Mini Game

Challenge

We teamed up with Flormar as the brand was undergoing a radical renewal process. Our goal was to design the new presence of the brand online, Reestablish the e-commerce experience both on web and native application platforms. Make the brand appeal to the younger Z-Gen.

Our Approach

We started by researching the field to come up with key visual elements to make the brand stand-out from the competition. We came up with guidelines for product visuals. To appeal to the younger audience we designed every detail of the experience in a way that mimics the trendy social platforms that the audience feel connected to.

We crafted the brands first e-commerce enabled mobile application. Using React Native to ensure an agility together with precision and most importantly user-friendliness. By adding features such as social feed, AI assistant and a loyalty program, we made the app more appealing to users.

To empower the brand presence, we made a few AR, Mini Game and Interactive experiences create an emotional touch and have the users talking and sharing the experience.

Results

  • Increased mobile conversion by three folds
  • Mobile app share hit 15% of total online within first 3 months
  • Brand awareness among younger audience
  • Gained 15K new users in 2 days with an online Mini Game
Accolades
  • 1st, E-commerce
  • 2nd, Fashion & Beauty
  • 3rd, Digital Marketing

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