Digital experience design studio

01 / 01
Ipekyol Ipekyol



Ipekyol, the prestigious women’s garment brand with over 300 stores in Turkey and several other countries has been the destination for stylish women for over three decades. Innovative, unique and impressive are the words that can describe Ipekyol in the eyes of their broad based audience.


Services & Scope

  • UX Research & Strategy
  • Experience Design
  • Visual Design
  • Art Direction
  • Creative Direction
  • Style Guide
  • Content Guidelines
  • Technical Consulting
  • Website
  • Mobile App
  • E-commerce
  • Design System


We set up to create a unique digital experience for the brand enriched with impressive visuals and videos. At the same time we had tight e-commerce based KPIs to meet.

Our Approach

After thorough research and analysis we redesigned the whole digital experience from the ground up. Wireframing and experimenting with UI interactions and refining the shopping flow on both web and mobile application platforms.

We adopted a very minimal and elegant design language to reflect the brands elegance and charm. To ensure the sustainability of the design system we created detailed product image guides and visual guidelines and created dozens of reusable landing pages and components.


  • Increased mobile conversion
  • Doubled sales across the board
  • 2nd, E-commerce
  • 2nd, Fashion & Beauty
  • Peoples Choice
Koçtaş Koçtaş
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