When it comes to online home improvement and building supplies shopping, In Turkey the first address that comes to mind is Koçtaş. The retail giant, Koçtaş, serves it s customers with more than 50 stores and sales area approaching 230,000 m2.VIEW PROJECT
Services & Scope
- UX Research & Strategy
- Experience Design
- Visual Design
- Art Direction
- Style Guide
- Front-end Development
- Mobile App
- In-store Interactive Screens
- Design System
In this project we had several aspects to take care of:
- Build a consistent system for web, mobile application and in-store kiosks.
- Improve the overall site-map and category structure for the very wide range of products.
- Incorporate the many elements of inter-platform journey to produce a state of art omni channel experience that is unparalleled in the field.
- Meet several e-commerce and customer support related KPIs.
Our team of Analysts, UX and UI designers took the challenge of redesigning all the digital channels of the brand. Online shopping website, Mobile Applications, In-store interactive screens. After a long run of analysis, drafts and to and fro sketches we created a consistent fluent user experience across all platforms.
- Unified experience across all platforms
- Boosted sales on both web & mobile application
- Improved customer support KPIs
- 3rd, Mobile App - E-commerce