An interactive experiential website showcasing Mithtidate's AW21 collection at London Fashion Week. Mithridate is a gender neutral Chinese luxury brand.VIEW PROJECT
Services & Scope
- Front-end Development
- Technical Consulting
- Creative Coding
- Interactive Experience
The goal was to create a digital art + fashion performance immersed in up-to-date tech. 3D, ML, AR, interactive video, photography and sound. We teamed up with LA based artist duo Ania Catherine & Dejha Ti and a global team of exceptional creatives to bring this web art to life.
Have you ever come across a lookbook that kicks you out after 45 seconds?
This unique web experience showcasing the Mithtidate's lookbook at London Fashion Week is no ordinary website. We used WebGL based distortion using CurtainsJS, 3D lookbook with ambient environment utilizing ThreeJS, A unique text animations with PaperJS and randomized flow of video content.
- An interactive experiential web art
- Viewed by a global audience at London Fashion Week