Internal Projects
& initiatives

Five years

Celebrating five years of -99 design studio by shedding light on some of our achievements and highlights.

RADAR

3D Art Experiment. Sharing inspiring projects, links and resources that fall under our radar with the world.

Alphabet

Alphabet is an initiative to create awareness for the digital design education in Turkey.

Projects

BJK Kartal Yuvası

Overview

Made for the fans by fans. Personalised jersey module that works just as smoothly on mobile as it does on desktop.

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Services & Scope

UX Research & Strategy
Experience Design
Visual Design
Art Direction
Style Guide
Content Guidelines

Website
E-commerce
Design System

Challenge

When your customers are also fans of the brand having extra emotional connection they critique every detail in the experience with a more personal emotional drive. Besides general usability best practices it was important to enrich the overall experience with certain elements of delight special for the fans.

Our Approach

The brand new “Kartal Yuvası” features not only category based landing pages to improve the overall exclusivity of each product but also a top of the line personalised jersey module that works just as smoothly on mobile as it does on desktop. Product details now offer much more and gives an in-depth, more sophisticated feel. Overall, the user journey and the purchase funnel was designed to favour smoothness.

Results

Doubled mobile conversions
Boosted sales across the board

Accolades

1st, Sports
3rd, E-commerce

Next Project

Nike

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